01 / Build
Website & Booking System
Custom websites and integrated booking systems engineered around performance, user experience, SEO and conversions, built for play, activity and leisure operators across Ireland.
Projects from
€5,000
Learn more
Built for PALI members. Focused on bookings, growth and results.
PALI's Preferred Website & Marketing Partner, providing custom websites, 0% commission booking software and commercially focused digital marketing exclusively to PALI members across Ireland.
Free to begin. No obligation. Exclusively for PALI members.
A partnership for the Irish leisure sector
- 22+ years of digital experience
- PALI Preferred Partner
- 0% booking commission
- Websites built to increase bookings
- Exclusive PALI member rates
A partnership created for your industry
Specialist digital support for PALI members.
Myk Baxter Marketing has partnered with PALI to give members direct access to experienced, commercially focused support across websites, online bookings and digital marketing. No middle layers, no generic agency packages, just practical work built around the real needs of the Irish leisure sector.
Whether you run a play centre, activity provider, visitor attraction or leisure business, our focus is the same: reduce unnecessary costs, simplify day-to-day administration and generate more bookings through your own channels.
What we deliver
Everything you need to attract, convert and retain customers.
01
0% Commission Booking Software
Take online bookings and payments through your own website without MBM taking a percentage of every sale.
Explore booking software02
Custom Websites
Fast, mobile-first websites designed around your activities, parties, locations and customer journey.
Explore websites03
SEO and Local Search
Improve your visibility when local customers search for parties, play centres, activities and family experiences.
Explore SEO04
Google Ads
Reach people actively searching for the services, experiences and events your business provides.
Explore Google Ads05
Meta Advertising
Generate awareness, website visits and bookings through professionally managed Facebook and Instagram campaigns.
Explore Meta Ads06
Email Marketing
Turn previous customers into repeat visitors through targeted campaigns, birthday reminders, seasonal promotions and automated journeys.
Explore email marketingStop paying commission on every booking
Your bookings. Your customers. Your revenue.
Our custom booking software integrates directly with your website, giving you greater control over bookings, payments, availability, customer information and daily administration.
MBM charges 0% commission on the value of your bookings, helping your business retain more of the revenue it generates.
- 0% commission charged by MBM
- Online deposits and payments
- Party and activity availability
- Multi-location management
- Customer confirmations
- Gift vouchers
- Memberships and private hire
- Secure administrative dashboard
- Reporting and customer data
- Custom booking rules
Standard payment-processing charges from the selected payment provider may still apply.
Proven within your industry
The Jungle Den success story.
See the confirmed August bookings following the launch of Jungle Den's new website, custom multi-location booking system and supporting digital marketing.
- Custom website and booking platform
- Built for Naas and Newbridge
- 0% commission charged by MBM
- €1,038.80 saved during August alone, measured against Jungle Den’s previous 1% booking-platform fee
- Potential annualised saving of €12,465.60 if August 2026 booking value were maintained for 12 months, an illustrative projection rather than a guaranteed annual saving
- Simplified customer booking journey
- Direct ownership and control of your first-party booking data
- SEO and digital marketing support
- A scalable foundation for future growth
Confirmed August bookings following the launch · August 2026
- 371
- August bookingsCompared with 221 in August 2025
- +68%
- Year-on-year growth371 in 2026 vs 221 in 2025
- €1,038.80
- Saved in one monthVersus the previous 1% booking commission
- 0%
- Commission charged by MBMPreviously 1% with the old platform
Booking growth compares 371 confirmed bookings in August 2026 with 221 in August 2025. The saving is calculated against Jungle Den’s previous 1% booking-platform commission. Standard payment-processing charges may still apply.
Customer retention
Turn past customers into future bookings.
Your customer database is one of your business's most valuable assets. MBM helps PALI members use customer data responsibly to encourage repeat visits, promote parties, fill quieter periods and increase awareness of seasonal events, memberships and special offers.
Birthday remindersSchool holiday campaignsSeasonal eventsNew attractionsGift vouchersMembership promotionsPost-visit follow-upsReview requestsLapsed-customer campaigns
Credibility
Why PALI chose Myk Baxter Marketing.
MBM is an established marketing agency, founded in 2010 and led by Myk Baxter, with more than 22 years of digital and eCommerce experience across the UK, Ireland and international markets.
- More than 22 years of digital and eCommerce experience
- MBM established in 2010
- Proven leisure-sector experience
- Commercially focused strategy
- Custom design and development
- Clear communication
- Measurable performance
- UK and Irish presence
- Ongoing support from an experienced team
Exclusive to PALI members
More value from your PALI membership.
Commission-free booking technology
Take direct online bookings without paying a percentage commission on every transaction.
Free marketing audit
A clear review of your current marketing, visibility and opportunities to generate more enquiries and bookings.
Free homepage design concept
See a professional initial homepage concept for your business before committing to a complete website project.
Priority member support
PALI members receive priority access to the MBM Ireland team for guidance, questions and project support.
Reduced hourly rates
Preferential hourly rates for PALI members requiring digital, website or marketing support.
Free consultation
A no-obligation conversation to explore your website, booking system, marketing challenges and growth opportunities.
PALI member directory profile
A dedicated profile within the PALI member directory, helping strengthen your online presence and improve your own visibility on Google.
Free website UX/CRO audit
A review of your website speed, user experience and conversion optimisation to identify barriers and improve results.
12 months free dedicated website hosting
PALI members receive 12 months of free dedicated website hosting when taking a website project with MBM Ireland.
Claim your PALI member benefits
Getting started is simple, completely free and carries no obligation.
- 1
Complete the digital questionnaire
Tell us about your website, bookings and marketing.
- 2
Receive your free digital audit
We review your website, visibility and marketing.
- 3
Explore your booking cost savings
See how commission-free booking could reduce costs.
- 4
See your free homepage concept
Visualise a modern, conversion-focused homepage.
- 5
Save more, grow faster
Choose what is right for you, at member rates.
Start with the free questionnaire
It only takes a few minutes and helps us tailor your free review to your business.
View all PALI member benefitsWhat our clients say
Real reviews, from real clients.
4.9 / 5 on Trustpilot
503 reviews across Google, Trustpilot and Facebook, published by clients on those platforms.
503Total reviews
4.9Google ★
4.9Trustpilot ★
84%Facebook recommend
Trustpilot
Jungle Den Ltd
IE · 2 reviews
Read the full review on Trustpilot“Working with Myk Baxter Marketing has been the best experience we could have asked for.”
Working with Myk Baxter Marketing has genuinely transformed the way we look at digital. What started as a website project quickly turned into a complete overhaul of how we operate. From day one, Myk took the time to understand our business, our customers and, more importantly, the challenges we were facing behind the scenes.
Trustpilot
VerifiedBB
Bal Bahia
GB · 1 review
Websites for Interior Design, Retail and Renovation
I came to Myk needing websites for three very different businesses. Each one had its own identity and audience, and Myk managed to get under the skin of all three rather than producing cookie-cutter results.
15 June 2026Unprompted review
Trustpilot
VerifiedF
Francesca
GB · 1 review
Myk and his team have been an absolute…
Myk and his team have been an absolute pleasure to work with. Myk is always responsive, thorough in his work, and consistently honest and reliable throughout the process.
7 May 2026Unprompted review
CW
Chris Webb★recommends Myk Baxter Marketing.
1 May at 21:18 · 🌐
Can't recommend Myk Baxter enough for his help building me a fresh new site for my removals business. Myk & his team have gone above & beyond, thanks again, 5 star service.
2
GoogleReview
VerifiedKB
Kate Baer
11 reviews · 2 photos
9 weeks ago
Myk and MBM have done an amazing job. Great communication from start to finish, professional and offering the best advice. For me, there's no one else I would use. 10/10.
Trustpilot
VerifiedJL
Jessica Lewis
GB · 5 reviews
I first worked with Myk 15 years ago…
Myk and his team have done an outstanding job on my eCommerce website. I've seen an increase in sales, the website is functioning 10000x better. Amazing job and would definitely recommend!!!
15 April 2026Unprompted review
Trustpilot
VerifiedAH
Anthony Hutton
GB · 1 review
10 out of 10 on everything
The website and the whole experience was absolutely top draw. They nailed the brief and any tweaks were never a problem. I've already seen the benefits, landing more jobs as the credibility from the website has taken my business to the next level.
24 February 2026Unprompted review
Trustpilot
VerifiedMM
Mr Matthew Salvin
GB · 5 reviews
We started working with Myk around 12…
We started working with Myk around 12 months ago, and since then our partnership has gone from strength to strength. Following the successful launch of the Skins & Needles website, they have delivered a further five websites for our other ventures, every one to an exceptionally high standard.
6 June 2026Unprompted review
Trustpilot
Rated 4.9 out of 5 across 503 published reviews on Google, Trustpilot and Facebook.
Read all reviewsWant results like these for your venue?
Investment Guide
Premium work,
honest expectations.
We work with ambitious operators that value quality, strategy and long-term growth. To help set expectations from the outset, our services typically start from the following investment levels. PALI members receive preferential member rates.
02 / Video
AI Video Production
Short-form ad creative, Reels, TikToks and venue promos, AI-enhanced video built to convert on paid social.
Projects from
€1,200
Learn more03 / Grow
Performance Marketing
Ongoing Google Ads, Meta Ads, SEO and content strategy, focused on measurable, compounding booking growth.
Retainers from
€900/ month
Learn more04 / Host
Hosting & Technical Support
Fast, secure managed cloud hosting with proactive monitoring, uptime safeguards and senior technical support.
Support from
€35/ month
Learn more05 / Maintain
Website Maintenance
Updates, refinements, security patches and priority technical assistance, so your site keeps earning long after launch.
Maintenance from
€250/ month
Learn more06 / Protect
Reputation Management
Review generation, brand monitoring and crisis response to protect and grow your online credibility.
Retainers from
€900/ month
Learn moreAll prices shown are starting investment levels. Every project and service is scoped individually. PALI members receive preferential rates, with all separate MBM setup and onboarding fees waived. Advertising spend, payment-processing charges and any agreed third-party costs remain separate.
PALI Members Digital Questionnaire
Not sure what the right number looks like for you?
Tell us what you currently use, what you pay and where support would help most. It takes about 3–4 minutes and gives us enough to come back to you with practical, costed recommendations built around your business — no obligation.
FAQs
Frequently asked questions.
Common questions from Irish venue owners and business operators about how we work.
Exclusive to PALI members
Let's identify where your business could save money and generate more bookings.
Complete the free PALI member questionnaire and we will review your website, booking costs and marketing, then show you exactly where the opportunities are.
Free for PALI members. No obligation. Takes only a few minutes.
+353 1 507 9079