Exclusive website, booking software and marketing benefits for PALI members across Ireland
Children playing at a premium Irish family entertainment venue while parents relax nearby

Built for PALI members. Focused on bookings, growth and results.

PALI's Preferred Website & Marketing Partner, providing custom websites, 0% commission booking software and commercially focused digital marketing exclusively to PALI members across Ireland.

A partnership for the Irish leisure sector
Myk Baxter MarketingPlay, Activity & Leisure Ireland
  • 22+ years of digital experience
  • PALI Preferred Partner
  • 0% booking commission
  • Websites built to increase bookings
  • Exclusive PALI member rates
A partnership created for your industry

Specialist digital support for PALI members.

Myk Baxter Marketing has partnered with PALI to give members direct access to experienced, commercially focused support across websites, online bookings and digital marketing. No middle layers, no generic agency packages, just practical work built around the real needs of the Irish leisure sector.

Whether you run a play centre, activity provider, visitor attraction or leisure business, our focus is the same: reduce unnecessary costs, simplify day-to-day administration and generate more bookings through your own channels.

Myk Baxter, founder of Myk Baxter Marketing
What we deliver

Everything you need to attract, convert and retain customers.

01

0% Commission Booking Software

Take online bookings and payments through your own website without MBM taking a percentage of every sale.

Explore booking software
02

Custom Websites

Fast, mobile-first websites designed around your activities, parties, locations and customer journey.

Explore websites
03

SEO and Local Search

Improve your visibility when local customers search for parties, play centres, activities and family experiences.

Explore SEO
04

Google Ads

Reach people actively searching for the services, experiences and events your business provides.

Explore Google Ads
05

Meta Advertising

Generate awareness, website visits and bookings through professionally managed Facebook and Instagram campaigns.

Explore Meta Ads
06

Email Marketing

Turn previous customers into repeat visitors through targeted campaigns, birthday reminders, seasonal promotions and automated journeys.

Explore email marketing
Stop paying commission on every booking

Your bookings. Your customers. Your revenue.

Our custom booking software integrates directly with your website, giving you greater control over bookings, payments, availability, customer information and daily administration.

MBM charges 0% commission on the value of your bookings, helping your business retain more of the revenue it generates.

  • 0% commission charged by MBM
  • Online deposits and payments
  • Party and activity availability
  • Multi-location management
  • Customer confirmations
  • Gift vouchers
  • Memberships and private hire
  • Secure administrative dashboard
  • Reporting and customer data
  • Custom booking rules

Standard payment-processing charges from the selected payment provider may still apply.

Proven within your industry

The Jungle Den success story.

See what happened during the first 30 days after MBM launched Jungle Den's new website, custom multi-location booking system and supporting digital marketing.

Jungle Den, an Irish indoor play and activity centreGo Wild at Jungle Den outdoor adventure brand
  • Custom website and booking platform
  • Built for Naas and Newbridge
  • 0% commission charged by MBM
  • €1,038.80 saved during August alone, measured against Jungle Den’s previous 1% booking-platform fee
  • Potential annualised saving of €12,465.60 if August 2026 booking volume is maintained
  • Simplified customer booking journey
  • Greater control over customer and booking data
  • SEO and digital marketing support
  • A scalable foundation for future growth
First 30 days after launch · August 2026
371
August bookingsCompared with 221 in August 2025
+68%
Year-on-year growth371 in 2026 vs 221 in 2025
€1,038.80
Saved in one monthVersus the previous 1% booking commission
0%
Commission charged by MBMPreviously 1% with the old platform

Booking growth compares 371 confirmed bookings in August 2026 with 221 in August 2025. The saving is calculated against Jungle Den’s previous 1% booking-platform commission. Standard payment-processing charges may still apply.

Customer retention

Turn past customers into future bookings.

Your customer database is one of your business's most valuable assets. MBM helps PALI members use customer data responsibly to encourage repeat visits, promote parties, fill quieter periods and increase awareness of seasonal events, memberships and special offers.

Discover email marketing
Birthday remindersSchool holiday campaignsSeasonal eventsNew attractionsGift vouchersMembership promotionsPost-visit follow-upsReview requestsLapsed-customer campaigns
Credibility

Why PALI chose Myk Baxter Marketing.

MBM is an established marketing agency, founded in 2010 and led by Myk Baxter, with more than 22 years of digital and eCommerce experience across the UK, Ireland and international markets.

About MBM Ireland
  • More than 22 years of digital and eCommerce experience
  • MBM established in 2010
  • Proven leisure-sector experience
  • Commercially focused strategy
  • Custom design and development
  • Clear communication
  • Measurable performance
  • UK and Irish presence
  • Ongoing support from an experienced team
Exclusive to PALI members

More value from your PALI membership.

Preferential PALI member rates

Free initial consultation

Free website and marketing review

Access to 0% commission booking software

Sector-specific recommendations

Priority project consideration

Ongoing technical and marketing support

Solutions for single and multi-location operators

View member benefits
What our clients say

Real reviews, from real clients.

4.9 / 5 on Trustpilot

503 reviews across Google, Trustpilot and Facebook, published by clients on those platforms.

503Total reviews
4.9Google ★
4.9Trustpilot ★
84%Facebook recommend
Jungle Den logo
Trustpilot
Jungle Den Ltd
IE · 2 reviews

“Working with Myk Baxter Marketing has been the best experience we could have asked for.”

Working with Myk Baxter Marketing has genuinely transformed the way we look at digital. What started as a website project quickly turned into a complete overhaul of how we operate. From day one, Myk took the time to understand our business, our customers and, more importantly, the challenges we were facing behind the scenes.

Read the full review on Trustpilot
Trustpilot
Verified
BB
Bal Bahia
GB · 1 review
15 June 2026

Websites for Interior Design, Retail and Renovation

I came to Myk needing websites for three very different businesses. Each one had its own identity and audience, and Myk managed to get under the skin of all three rather than producing cookie-cutter results.

15 June 2026Unprompted review
Trustpilot
Verified
F
Francesca
GB · 1 review
7 May 2026

Myk and his team have been an absolute…

Myk and his team have been an absolute pleasure to work with. Myk is always responsive, thorough in his work, and consistently honest and reliable throughout the process.

7 May 2026Unprompted review
CW
Chris Webbrecommends Myk Baxter Marketing.
1 May at 21:18 · 🌐

Can't recommend Myk Baxter enough for his help building me a fresh new site for my removals business. Myk & his team have gone above & beyond, thanks again, 5 star service.

2
GoogleReview
Verified
KB
Kate Baer
11 reviews · 2 photos
9 weeks ago

Myk and MBM have done an amazing job. Great communication from start to finish, professional and offering the best advice. For me, there's no one else I would use. 10/10.

Trustpilot
Verified
JL
Jessica Lewis
GB · 5 reviews
15 April 2026

I first worked with Myk 15 years ago…

Myk and his team have done an outstanding job on my eCommerce website. I've seen an increase in sales, the website is functioning 10000x better. Amazing job and would definitely recommend!!!

15 April 2026Unprompted review
Trustpilot
Verified
AH
Anthony Hutton
GB · 1 review
24 February 2026

10 out of 10 on everything

The website and the whole experience was absolutely top draw. They nailed the brief and any tweaks were never a problem. I've already seen the benefits, landing more jobs as the credibility from the website has taken my business to the next level.

24 February 2026Unprompted review
Trustpilot
Verified
MM
Mr Matthew Salvin
GB · 5 reviews
6 June 2026

We started working with Myk around 12…

We started working with Myk around 12 months ago, and since then our partnership has gone from strength to strength. Following the successful launch of the Skins & Needles website, they have delivered a further five websites for our other ventures, every one to an exceptionally high standard.

6 June 2026Unprompted review
Trustpilot

Rated 4.9 out of 5 across 503 published reviews on Google, Trustpilot and Facebook.

Read all reviews

Want results like these for your venue?

Investment Guide

Premium work,
honest expectations.

We work with ambitious operators that value quality, strategy and long-term growth. To help set expectations from the outset, our services typically start from the following investment levels. PALI members receive preferential member rates.

01 / Build

Website & Booking System

Custom websites and integrated booking systems engineered around performance, user experience, SEO and conversions, built for play, activity and leisure operators across Ireland.

Projects from
€5,000+ VAT
Learn more
02 / Video

AI Video Production

Short-form ad creative, Reels, TikToks and venue promos, AI-enhanced video built to convert on paid social.

Projects from
€1,200+ VAT
Learn more
03 / Grow

SEO & Performance Marketing

Ongoing SEO, Google Ads, Meta Ads and content strategy, focused on measurable, compounding booking growth.

Retainers from
€900+ VAT / month
Learn more
04 / Host

Hosting & Technical Support

Fast, secure managed cloud hosting with proactive monitoring, uptime safeguards and senior technical support.

Support from
€35+ VAT / month
Learn more
05 / Maintain

Website Maintenance

Updates, refinements, security patches and priority technical assistance, so your site keeps earning long after launch.

Maintenance from
€250+ VAT / month
Learn more
06 / Protect

Reputation Management

Review generation, brand monitoring and crisis response to protect and grow your online credibility.

Retainers from
€900+ VAT / month
Learn more

Every project is different and pricing varies depending on scope, complexity and business requirements.

PALI Members Digital Questionnaire

Not sure what the right number looks like for you?

Tell us what you currently use, what you pay and where support would help most. It takes about 3–4 minutes and gives us enough to come back to you with practical, costed recommendations built around your business — no obligation.

Start the questionnaire

Let's identify where your business could save money and generate more bookings.

Book a free, no-obligation consultation with MBM to discuss your website, current booking system, digital marketing and opportunities for future growth.

Speak to Myk