Exclusive website, booking software and marketing benefits for PALI members across Ireland
Interior of a modern indoor play and activity centre

Built for PALI members. Focused on bookings, growth and results.

PALI's Preferred Website & Marketing Partner, providing custom websites, 0% commission booking software and commercially focused digital marketing exclusively to PALI members across Ireland.

A partnership for the Irish leisure sector
Myk Baxter MarketingPlay, Activity & Leisure Ireland
  • 22+ years of digital experience
  • PALI Preferred Partner
  • 0% booking commission
  • Websites built to increase bookings
  • Exclusive PALI member rates
A partnership created for your industry

Specialist digital support for PALI members.

Myk Baxter Marketing has partnered with PALI to give members direct access to experienced, commercially focused support across websites, online bookings and digital marketing. No middle layers, no generic agency packages, just practical work built around the real needs of the Irish leisure sector.

Whether you run a play centre, activity provider, visitor attraction or leisure business, our focus is the same: reduce unnecessary costs, simplify day-to-day administration and generate more bookings through your own channels.

Myk Baxter, founder of Myk Baxter Marketing
What we deliver

Everything you need to attract, convert and retain customers.

01

0% Commission Booking Software

Take online bookings and payments through your own website without MBM taking a percentage of every sale.

Explore booking software
02

Custom Websites

Fast, mobile-first websites designed around your activities, parties, locations and customer journey.

Explore websites
03

SEO and Local Search

Improve your visibility when local customers search for parties, play centres, activities and family experiences.

Explore SEO
04

Google Ads

Reach people actively searching for the services, experiences and events your business provides.

Explore Google Ads
05

Meta Advertising

Generate awareness, website visits and bookings through professionally managed Facebook and Instagram campaigns.

Explore Meta Ads
06

Email Marketing

Turn previous customers into repeat visitors through targeted campaigns, birthday reminders, seasonal promotions and automated journeys.

Explore email marketing
Stop paying commission on every booking

Your bookings. Your customers. Your revenue.

Our custom booking software integrates directly with your website, giving you greater control over bookings, payments, availability, customer information and daily administration.

MBM charges 0% commission on the value of your bookings, helping your business retain more of the revenue it generates.

  • 0% commission charged by MBM
  • Online deposits and payments
  • Party and activity availability
  • Multi-location management
  • Customer confirmations
  • Gift vouchers
  • Memberships and private hire
  • Secure administrative dashboard
  • Reporting and customer data
  • Custom booking rules

Standard payment-processing charges from the selected payment provider may still apply.

Proven within your industry

The Jungle Den success story.

Discover how MBM helped Jungle Den create a faster, easier customer experience, develop a custom multi-location booking system and remove third-party booking charges.

Jungle Den logoGo Wild at Jungle Den logo
  • Custom website and booking platform
  • Built for Naas and Newbridge
  • 0% commission charged by MBM
  • Approximately €9,600 projected annual saving based on previous booking volumes
  • Simplified customer booking journey
  • Greater control over customer and booking data
  • SEO and digital marketing support
  • A scalable foundation for future growth
[Verified performance figures to be added]

Booking, ranking and revenue results will be published here once verified with Jungle Den.

[Approved testimonial, Becky, Owner of Jungle Den]

To be added once approved wording has been supplied.

Customer retention

Turn past customers into future bookings.

Your customer database is one of your business's most valuable assets. MBM helps PALI members use customer data responsibly to encourage repeat visits, promote parties, fill quieter periods and increase awareness of seasonal events, memberships and special offers.

Discover email marketing
Birthday remindersSchool holiday campaignsSeasonal eventsNew attractionsGift vouchersMembership promotionsPost-visit follow-upsReview requestsLapsed-customer campaigns
Credibility

Why PALI chose Myk Baxter Marketing.

MBM is an established marketing agency, founded in 2010 and led by Myk Baxter, with more than 22 years of digital and eCommerce experience across the UK, Ireland and international markets.

About MBM Ireland
  • More than 22 years of digital and eCommerce experience
  • MBM established in 2010
  • Proven leisure-sector experience
  • Commercially focused strategy
  • Custom design and development
  • Clear communication
  • Measurable performance
  • UK and Irish presence
  • Ongoing support from an experienced team
Exclusive to PALI members

More value from your PALI membership.

Preferential PALI member rates

Free initial consultation

Free website and marketing review

Access to 0% commission booking software

Sector-specific recommendations

Priority project consideration

Ongoing technical and marketing support

Solutions for single and multi-location operators

View member benefits
What our clients say

Real messages, from real clients.

4.9 / 5 on Trustpilot

503 reviews across Google, Trustpilot and Facebook, the kind that don't come from a request form.

503Total reviews
4.9Google ★
4.9Trustpilot ★
84%Facebook recommend
08:42
ST
Sarah Thompson
Director · Thompson Retail
online

Morning Myk, just had a look at the dashboard. We've doubled enquiries this month and the new product page is outperforming the homepage. Can't quite believe it. Thank you 🙏

08:42
CW
Chris Webbrecommends Myk Baxter Marketing.
1 May at 21:18 · 🌐

Can't recommend Myk Baxter enough for his help building me a fresh new site for my removals business. Myk & his team have gone above & beyond, thanks again, 5 star service.

2
GoogleReview
Verified
KB
Kate Baer
11 reviews · 2 photos
9 weeks ago

Myk and MBM have done an amazing job. Great communication from start to finish, professional and offering the best advice. For me, there's no one else I would use. 10/10.

07:11
JW
James Whitfield
Owner · Whitfield & Co
online

Mate, three new leads from Google overnight. Sales team is panicking (in a good way). Whatever you tweaked last Friday, keep doing it.

07:11
"Their SEO work has been phenomenal. We went from page 5 to page 1 for all our target keywords within 6 months."
Emma Richardson/Richardson Legal Services
"Top team. Friendly, available, and they actually pick up the phone. Three years in and still our first call."
Gyles Seward/via Trustpilot
"We've worked with four agencies in ten years. MBM are the only ones who treated our business like it was their own."
David Archer/Archer Construction
Trustpilot
Verified
JL
Jessica Lewis
GB · 5 reviews
15 April 2026

I first worked with Myk 15 years ago…

Myk and his team have done an outstanding job on my eCommerce website. I've seen an increase in sales, the website is functioning 10000x better. Amazing job and would definitely recommend!!!

15 April 2026Unprompted review
Trustpilot
Verified
AH
Anthony Hutton
GB · 1 review
24 February 2026

10 out of 10 on everything

The website and the whole experience was absolutely top draw. They nailed the brief and any tweaks were never a problem. I've already seen the benefits, landing more jobs as the credibility from the website has taken my business to the next level.

24 February 2026Unprompted review

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Investment Guide

Premium work,
honest expectations.

We work with ambitious operators that value quality, strategy and long-term growth. To help set expectations from the outset, our services typically start from the following investment levels. PALI members receive preferential member rates.

01 / Build

Website & Booking System

Bespoke websites and integrated booking systems engineered around performance, user experience, SEO and conversions, built for play, activity and leisure operators across Ireland.

Projects from
€5,000+ VAT
Learn more
02 / Video

AI Video Production

Short-form ad creative, Reels, TikToks and venue promos, AI-enhanced video built to convert on paid social.

Projects from
€1,200+ VAT
Learn more
03 / Grow

SEO & Performance Marketing

Ongoing SEO, Google Ads, Meta Ads and content strategy, focused on measurable, compounding booking growth.

Retainers from
€900+ VAT / month
Learn more
04 / Host

Hosting & Technical Support

Fast, secure managed cloud hosting with proactive monitoring, uptime safeguards and senior technical support.

Support from
€35+ VAT / month
Learn more
05 / Maintain

Website Maintenance

Updates, refinements, security patches and priority technical assistance, so your site keeps earning long after launch.

Maintenance from
€250+ VAT / month
Learn more
06 / Protect

Reputation Management

Review generation, brand monitoring and crisis response to protect and grow your online credibility.

Retainers from
€900+ VAT / month
Learn more

Every project is different and pricing varies depending on scope, complexity and business requirements.

Ready to scope the right number for your business?

Book a free consultation

Let's identify where your business could save money and generate more bookings.

Book a free, no-obligation consultation with MBM to discuss your website, current booking system, digital marketing and opportunities for future growth.