The latest from Myk Baxter Marketing Ireland.
Case studies, partnership announcements and practical insight for Irish family entertainment and activity businesses.
News, results and sector insight.
Everything we publish is grounded in real venues, real bookings and measurable outcomes.
From IAAPA Inspiration to a Digital Marketing Plan That Generates Bookings
5 October 2026
Turn inspiration into measurable bookings with a practical digital marketing plan created for Irish play centres, activity venues and family attractions.
Read the articleHow Commission Free Booking Software Can Protect Your Growth
4 October 2026
A small booking percentage can become a major annual cost. Here is how Irish leisure venues can compare platforms and protect more of the revenue they generate.
Read the articleWhy Booking Technology Is Becoming Central to the Visitor Experience
3 October 2026
The visitor experience begins before the front door. Discover how better booking technology can build confidence, reduce admin and improve every visit.
Read the articleBooking Commission vs Payment Processing Fees: What Is the Difference?
2 October 2026
Booking commission and payment-processing fees are not the same. Learn what each charge covers and how to compare the true cost of a platform.
Read the articleDo You Really Own Your Customer Data? A Guide for Irish Leisure Venues
1 October 2026
Your booking platform processes valuable customer information, but can you access, export and use it if you decide to change provider?
Read the articleWhat Irish Play Centres Can Learn From IAAPA Expo Europe
30 September 2026
IAAPA Expo Europe offered practical lessons for the play centre industry in Ireland. Here is how operators can apply them without a theme-park budget.
Read the articleWhat to Look for When Choosing Booking Software for a Play Centre
29 September 2026
Choosing booking software for your play centre involves more than comparing monthly prices. Here are the features, costs and questions that matter.
Read the articleThe Biggest Attractions Industry Trends We Saw at IAAPA London
28 September 2026
From frictionless booking to immersive storytelling, these are the attractions industry trends that stood out at IAAPA Expo Europe 2026—and what operators should do about them.
Read the article7 Website Mistakes That Are Costing Your Indoor Play Area Bookings (and How to Fix Them)
27 September 2026
Your website is not simply an online brochure. For an indoor play centre, it is part of your booking team.
Read the articleWhat We Learned at IAAPA Expo Europe 2026
26 September 2026
After three inspiring days at ExCeL London, Myk Baxter shares the ideas, conversations and commercial lessons Irish leisure operators can take from IAAPA Expo Europe 2026.
Read the articleThe Simple Trick to Improve Repeat Bookings at Your Family Entertainment Centre Right Now
25 September 2026
The simplest way to improve repeat bookings is to follow up with customers after they visit. Not with a generic newsletter sent months later. Not with another expensive advertising campaign.
Read the article10 Reasons Your Play Centre Isn't on Page One of Google (And How to Fix It)
23 September 2026
If your play centre does not appear on page one of Google, the problem is rarely just one missing keyword.
Read the article5 Steps to Fill Quiet Periods and Boost Direct Bookings (Easy Guide for Irish Leisure Businesses)
21 September 2026
Quiet periods are part of running a leisure business. The challenge is not simply noticing when demand drops: it is having a practical plan to improve occupancy, increase direct bookings and retain more of the revenue you generate.
Read the article0% Commission vs 10% Platform Fees: Which Booking Software Is Better for Your Play Centre?
19 September 2026
Booking software comparison. For Irish play centres and family entertainment venues, the right booking system can do more than accept online payments.
Read the articleWhy Your Website Must Be Mobile-First (And How to Make It Sell for You)
17 September 2026
Your customers are already searching, comparing and booking on their phones. For play centres, indoor activity centres, visitor attractions and family entertainment venues, your website needs to do more than look professional.
Read the articleLocal SEO for Play Centres: How to Own Your Town on Google
15 September 2026
When a parent searches for “soft play near me”, “kids birthday party venue” or “indoor activities in [your town]”, your play centre needs to appear at the right moment.
Read the article5-Star Reputation: How to Get More Reviews for Your Family Entertainment Centre
13 September 2026
A strong review profile helps local families choose your venue with greater confidence. It can support local search visibility, reduce hesitation before booking and show prospective customers what the experience is really like.
Read the articleGoogle Ads for Play Centres: How to Get Bookings Without Wasting Your Budget
11 September 2026
Google Ads can put your play centre in front of local families when they are actively searching for somewhere to visit, a birthday party venue or a school-holiday activity. But clicks alone do not grow your business.
Read the articleHow to Turn One Visit into Ten: An Email Marketing Guide for Irish Attractions
9 September 2026
For Irish visitor attractions, play centres, activity venues and family entertainment businesses, growth does not always require finding more people.
Read the articleWho Builds Websites for Play Centres in Ireland?
7 September 2026
Myk Baxter Marketing builds custom websites for play centres, indoor activity centres, visitor attractions and family entertainment venues across Ireland.
Read the articleIs There Booking Software That Doesn't Charge Commission?
5 September 2026
Yes. There is booking software that does not charge commission on your bookings. For Irish leisure businesses, the important distinction is between booking commission and normal payment-processing charges.
Read the articleHow to Take Online Bookings for Your Play Centre Without Paying Commission
3 September 2026
If your play centre takes online bookings through a third-party platform, you may be paying a percentage of every booking you generate. That cost can look manageable when booking numbers are low.
Read the articleWhat does booking commission really cost your play centre every year?
2 September 2026
A percentage-based booking platform can quietly become one of your largest annual costs. Here is how to calculate it, what to compare and what a 1% fee can add up to.
Read the articleMyk Baxter Marketing Ireland Launches New Website as PALI's Preferred Website & Marketing Partner
30 August 2026
Our Irish website is live. Discover what our PALI partnership means for your venue, from easier bookings to dedicated website and marketing support.
Read the announcementJungle Den saves over €1,000 in a single month with 0% commission booking software
August 2026
The Naas and Newbridge operator saw August bookings rise from 221 to 371 year on year while saving €1,038.80 in commission — a potential annualised saving of more than €12,000.
Read the full case studyMBM named Preferred Website & Marketing Partner of PALI
2026
Myk Baxter Marketing is now the official digital partner of Play, Activity & Leisure Ireland, bringing members preferential rates, free reviews and sector-specific expertise.
Learn about the partnershipIntroducing the PALI Members Digital Questionnaire
2026
A short 3–4 minute questionnaire helping us understand how PALI members run their websites, booking systems and marketing — so we can build the right support for the sector.
Take the questionnaire